How to make your business stand out from its competition

January 9, 2024

Have you heard of the Savannah Bananas?

They’re a baseball team in Savannah, GA, and they have an incredible story of building a brand that stands out in the crowded sports marketplace. After years of low ticket sales and plummeting bottom lines, they cracked the code of getting the kind of attention (and revenue!) every team wants by creating a USP that could not be ignored. If you want to be inspired, Google them and let me know if you’ve been to a game.

My point here is: you have to figure out what makes you stand out. Your unique selling proposition (USP) is what sets you apart, grabs attention, and makes your customers choose you.

If I were to ask you what makes working with you or your business different or unique from your competition, are you clear on how to respond? Do you know what your unique selling proposition is?

If you want to improve getting the right leads to your business, it's important that you know who you’re trying to attract, what makes you unique, and why it should matter to those people.

Here’s a strategy to help you identify and leverage your USP:

Reflect on what sets your business apart, which could be based on various factors (i.e. quality, price, innovation, customer service, ethical stance, customization, niche focus). Ask your customers why they choose you over competitors. Their insights are gold!

Study your competitors closely. What are they offering, and what are they missing? Your USP should fill a gap in the market or offer something distinctly better or different.

Understand the needs and desires of your target market. What do they value the most? Tailor your USP to address these needs uniquely and effectively.

Once identified, your USP should be a core part of your core brand messaging. HIghlight it in your marketing materials, website, social media and sales pitches. Ensure every aspect of your business, from product development to customer service, reflects your USP.

Your USP is your secret weapon. Use it to differentiate, create value, and attract the right customers. Your USP is not just a marketing tool–it’s a commitment to your customers.

Ready for your growth to go bananas this year by leveraging your USP? Schedule a free strategy call today! 

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